Apropos of an interesting conversation I had the other day, I want to talk internet memes/viral images. You know – this kind of thing.
Funny … sure.
Well … funny makes people laugh and people laughing is a good thing. So I guess they have their place.
It’s just their utter ubiquity that’s starting to get to me.
The logical spawn of this digital age we live in, they are a cheap and easy click (0r share/like/retweet/regram/stumble/tumble/repin/+1 etc.)
But that’s it. That’s where it ends. They serve no real useful purpose beyond the click.
And you know what? That’s fine. There’s a time and a place for everything. I just have a problem with ‘not-very-useful’ stuff becoming the rule rather than the exception.
The other reason they annoy me is because they hold a mirror up to my face.
I’ve been lazy here on the blog.
I’ve used lack of time as an excuse for choosing to simply scratch the surface. For putting only a hint of an idea out there instead of ‘going deep’.
Seth Godin says often:
‘an idea is nothing if we cannot get it to spread’.
Why do we want ideas to spread? Because those ideas can become movements that change the world. For the better.
I have ideas worth spreading yet I’m choosing to dishonour this powerful tool I have at my disposal.
That tool being my words.
I should be using my words to inspire you; galvanise you into ACTION.
All good blogs need to mix dark and light – both in tone and length and topic. But I know in my heart I’ve been defaulting to the easy (light) option here this year.
I’ve chosen to barely scratch the surface – introducing the seed of an idea here and there, but doing nothing else to help it take root.
Maybe writing my book in such a short period of time burnt me out a bit.
Maybe I’m being too hard on myself.
But this has been on my mind for a month and I do tend to listen to things that won’t stop tapping me on the shoulder.
So I hope you guys don’t mind if I push back a little. If I get a little bit more intentional with what I share here on the blog.
I’m tired of ‘viral’ equating to pithy words in Impact font being overlaid on a grainy image. So I’m going to stop adding to the noise myself and aim more for this:
With the above in mind, I made Your Best Year Yet free on Amazon on the weekend. There are definitely ideas in that book I think are worth spreading so it was pretty thrilling to see it get downloaded over 4000 times.
If you missed grabbing the book on the weekend – drop me an email and I’ll send you a pdf copy.