Is that virus you’re spreading worth spreading?

Apropos of an interesting conversation I had the other day, I want to talk internet memes/viral images. You know – this kind of thing.


Funny … sure.


Well … funny makes people laugh and people laughing is a good thing. So I guess they have their place.

It’s just their utter ubiquity that’s starting to get to me.

The logical spawn of this digital age we live in, they are a cheap and easy click (0r share/like/retweet/regram/stumble/tumble/repin/+1 etc.)

But that’s it. That’s where it ends. They serve no real useful purpose beyond the click.

And you know what? That’s fine. There’s a time and a place for everything. I just have a problem with ‘not-very-useful’ stuff becoming the rule rather than the exception.

The other reason they annoy me is because they hold a mirror up to my face.

I’ve been lazy here on the blog.

I’ve used lack of time as an excuse for choosing to simply scratch the surface. For putting only a hint of an idea out there instead of ‘going deep’.

Seth Godin says often:
an idea is nothing if we cannot get it to spread’.

Why do we want ideas to spread? Because those ideas can become movements that change the world. For the better.

I have ideas worth spreading yet I’m choosing to dishonour this powerful tool I have at my disposal.

That tool being my words.

I should be using my words to make you laugh and cry. To sigh with pleasure.

I should be using my words to inspire you; galvanise you into ACTION.

All good blogs need to mix dark and light – both in tone and length and topic. But I know in my heart I’ve been defaulting to the easy (light) option here this year.

I’ve chosen to barely scratch the surface – introducing the seed of an idea here and there, but doing nothing else to help it take root.

Maybe writing my book in such a short period of time burnt me out a bit.

Maybe I’m being too hard on myself.


But this has been on my mind for a month and I do tend to listen to things that won’t stop tapping me on the shoulder.

So I hope you guys don’t mind if I push back a little. If I get a little bit more intentional with what I share here on the blog.

I’m tired of ‘viral’ equating to pithy words in Impact font being overlaid on a grainy image. So I’m going to stop adding to the noise myself and aim more for this:



With the above in mind, I made Your Best Year Yet free on Amazon on the weekend.  There are definitely ideas in that book I think are worth spreading so it was pretty thrilling to see it get downloaded over 4000 times.

If you missed grabbing the book on the weekend – drop me an email and I’ll send you a pdf copy.

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  1. says

    I’ve been feeling the same thing recently, but for me it goes beyond even the pithy…

    I used to write a lot of opinion blogs — ranty blogs about current events — but I’ve stopped. Not because I don’t have opinions anymore, but because I don’t see the point in sharing my opinions anymore…. no one asked for my opinion — why should I post my opinion on a blog? If anyone’s interested in what I have to say, they can ask for my opinion, and I’ll be happy to share it.

    I don’t have anything against opinion blogging — people who write them or read them — it’s a personal choice, afterall. I’ve just realised that I’m not that interested in other people’s opinions. I much prefer to make sense of the world by myself.

    I’ve decided to only blog about my life — to tell stories of who I am and the things I do. If people learn things about me, or themselves, from reading my blog, then I’m glad.

    That’s why I enjoy your blog, Kelly — because that’s what you do. You tell stories about your life that have meaning to you and your readers. You tell us about the lessons you learn from your personal journey. You don’t pass judgement on other people, or try and tell people how to think. I like that. :)

  2. Helen K says

    Hi Kelly,

    Thanks for your post. I’ve found your blog really insightful and your updates make me think – but I do know what you mean about finding lots of things posted, via facebook, other blogs, wherever, often just for the sake of having a presence. It is hard not too feel clogged with information, but not with knowledge or time to work out what to do with it (including what is actually worthwhile – remembering that funny can be worthwhile too!)

    If you feel that you haven’t been intentional enough – I really look forward to seeing what you are aiming to produce, as its been pretty good so far!

    • says

      Thanks so much Helen. I feel I’ve been a bit lazy with simply tossing ideas and thoughts out there … and leaving people to do with them what they like. Which is certainly ok … but I feel I should be doing more than just scratching the surface!

  3. says

    I wonder if a lot of the time anything more than scratching the surface is wasted on a blog. Most people scan and your efforts are possibly wasted. You’ve more than scratched the surface with your book and hopefully when the time is right, you will inspire us all with your next book.

  4. says

    4,000 times! Thrilling indeed. Congrats Kelly. It never feels like you’re giving us the ‘light’ version of yourself, so I’m very interested to see what’s going to happen next!

  5. says

    To be honest, I think that blogs are the 19 century coffeehouses of the 21st century,.

    Back in the day people would hang out in those coffeehouses, talk, share their experiences, meet new people, etc. Some was just time-filler and some was actual sharing of information and ideas.

    Bring it to present day and blogs are the same. I have learned a lot through reading and looking at others blogs. Some of it is time-filler but a lot of it is seeing and learning things.

    I feel that if I come across a blog, I should at least scan it because someone has put a little time in it and I should honor that.

    Maybe I am just being too simple minded here.

  6. says

    It’s lovely to read such an honest post Kelly. Please go deep – please keep it open and raw. The world needs more authentic thoughts. I had pondered that myself on my own blog this week. My topics tend to be loosely based around dealing with failure in life – not exactly light-hearted and flippant, and I have worried that I’ll loose people because I am too serious! However, I can’t shake that it’s where I am meant to be at the moment and if it doesn’t suit many readers, that’s ok. Have a great day x

    • says

      Thank you Leanne. And I think the topic of dealing with failure in life is a SUPER important one – and one that will resonate with many people. You put a lovely philosophical spin on it so I wouldn’t worry at all that you are putting people off!

  7. Symone Cope says

    I like reading your Blog Kelly. I love how the ideas usually seem to challenge something in myself I choose to often ignore (my Control Freak and Worrier mean I often can’t relax and just BE). A blog is such a personal thing and I think you are very brave to be sharing your journey – hoping to achieve more my being more intentional is awesome!
    Be more kind to yourself :-)

    • says

      Thanks so much Symone. That is lovely of you to say, Essentially what I want my blog to do is make people think. So if it’s doing that for you … I am happy!

  8. says

    I’ve been saving this post to read – and as I did, my finger changed the iPad tab to a story about anti journalism – the sensationalism of MH370’s mystery – where the writer said that so much is been said but not much is happening. I was confused for a minute, thinking that article was this post, because essentially, all these viral posts feel like so much is being said but not much is happening.

    I really enjoyed reading this – the idea to make writing more meaningful is something I aspire to too, and when I put something half-arsed on my blog, I think that maybe I should only write when I have something to say.

    I also enjoyed chatting with you about buzzfeed and shorter posts, vs posts of substance. I don’t want to read any more lists. I don’t mind memes if they make me laugh but I need more than that. I dont want to read a blog full of sponsored posts – SPs every so often are ok. I don’t want journalism to be dumbed down for me – I want to think. And I don’t want writers to be short changed with the quality of content they can provide, because this new business model is what readers want. I want substance.

    As my English teacher said – sometimes you should read books (blogs) that are chocolate, but mostly you should read books (blogs) that are apples..

    Thank you for the food for thought.

    (PS – the article I read on anti-journalism was this one:

    • says

      I like your English teacher’s thoughts. There is a definitely a place for the light and fluffy stuff … and of course I am not against it because I catch myself going to press the button for the quick and easy share too.

      I think what I want to do going forward is just be more conscious about how much I am contributing to the noise. And try to make more of an effort to contribute to the pool of words that make people stop and ponder … rather than click.

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