How to make money from blogging

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These are the notes I took at the 2011 Problogger Conference with regard to how people are making money from blogging.

Selling advertising on their site

  • Lady Melbourne suggests that ~10,000 visits a month is a point where you can be confident that you are offering advertisers good value
  • Quick tips for finding/attracting advertisers: be shameless (get your name out there – especially at networking events), have a professionally designed media kit, approach people whose products you already use, have a look to see who else is advertising on blogs in your niche, go local if your blog has a local flavour
  • Be nice to everyone – even PR companies or advertisers whose advances you are currently rejecting. They may be people you would like to work with down the track.

Creating and selling e-books

  • For the most part, people were using information freely available on their site and re-purposing it into E-books. People ARE willing to pay for great information from your site, pulled together into one convenient location (ie an e-book that they can print out)
  • It’s always nice to flesh out some of the detail so there is a little bit of new content in the e-book that isn’t available on the site, but Darren cited “30 Days to Build a Better Blog” as having on 15% new content on the 30 blog posts that it was based on.
  • In short, if there is high reader interest in a series of posts, then that series of posts can be re-purposed into an e-book. Hair Romance did just this with her 30 hairstyles in 30 days series of posts { http://www.hairromance.com/p/30-hairstyles-in-30-days.html}

Demonstrating expertise

  • By demonstrating expertise you can attract clients. Paul Cunningham says this works for him.
  • If you want companies to engage your speaking services, using a blog to demonstrate your expertise is great for this too. Nikki from Styling You is one such example.

Sponsored posts

  • Mrs Woog and a lot of Mummy Bloggers derive income from running sponsored posts on their websites. Mrs Woog loves the challenge of writing a sponsored post as she and has even given a demonstration here for companies who don’t realise that for the best results, they need to trust the blogger and be willing to relinquish creative control when engaging a blogger’s services for a sponsored post.

Membership models

  • I think Sonia would have spoken about this concept in her session on What’s the Difference Between a Tribe and a Business? It is quite a hard model to pursue as first you need to create GREAT content (that you give away for free) to build a large and highly engaged following. THEN, you need to create PREMIUM content that is EVEN BETTER than your free content that people will pay to have access to.

Getting a book deal

  • I know of quite a few people who managed to get a book deal off the back of their blogs. Nicole Avery from Planning with Kids was approached to write a book because of her blog.
  • Some people actually start a blog, build a following, and then pitch to a publishing company

Comments

    • says

      Thanks Rach – I am so glad you found it useful. I think I have go back in and add that not everyone WANTS to make money off their blog and that is of course, totally fine too!!

  1. says

    Gee, thanks so much for being so generous with your knowledge and experience. I am loving the huge learning curve of being a relatively new blogger, and posts like yours are like finding a home-cooked roast after eating takeaway for a week. Thanks. Now I’ve just got to sit down and digest… LOL

    Regards, grace

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